Showing posts with label merchandise. Show all posts
Showing posts with label merchandise. Show all posts

Monday, February 18, 2013

Malaise on the pitch, malaise off the pitch

At the weekend, I went along to FNB Stadium to watch Kaizer Chiefs v Free State Stars. With Orlando Pirates leapfrogging Chiefs to top spot during the week, Chiefs desperately need to win to keep up the pressure. Chiefs won 2-1 but the three goals couldn't hide the fact that it wasn't the best example of the beautiful game.

Yet the game didn't only suffer from a lack of excitement on the pitch. In a stadium that can hold 90,000 people, there couldn't be more than 20,000 (the PSL do not supply accurate attendance figures). Empty seats aren't the most conducive for generating an exciting atmosphere. Maybe the R40 (£2.90) ticket price is too much for regular supporters? Maybe regular broadcasting of games on Supersport and SABC is keeping fans from the terraces? There is no data or evidence in South Africa to answer these question. However, what is evident is a major structural issue in SA football. If the biggest supported domestic club in South Africa cannot get close to filling half of the national stadium, what hope is there for the other clubs?

Fans clearly have better things to do with their time

Still, some hardy fans gave it a good go.

During the match, the advertising boards occasionally flashed up the following message:

That's just asking for trouble
Admittedly, patience isn't something that many South African football fans have. Within two minutes of the game kicking off, a poor touch incited Chiefs fans to boo and demand a substitution. Now if you support a team, booing and jeering is going to undermine the confidence of the players. I can understand why the club would send out these messages. Yet, what right do they have to expect these fans to conform? After all, it's the fans who buy the tickets and spend too much on over-priced merchandise. They've paid to be entertained and if the team isn't performing, you're not get your money's worth.

But who is right? Should the clubs simply expect blind loyalty from fans when they treat them as consumers and throw out expensive tat for them to gobble up? Some can separate 'team' from 'club', such as Manchester United fans who "Love United. Hate Glazers", but surely fans who deny their club a valuable revenue stream are damaging their team?

Maybe Simon Kuper is right, that football is just a job or business. Maybe we shouldn't have sympathy for those fans who complain about the state of the global game and then proceed to buy yet another replica shirt, myself included? Maybe we have the game that we deserve?

N.B. As I published this, Kaizer Chiefs have publicly condemned the booing fans from Saturday's game. The club's Facebook page has stated that "The Club will not tolerate this behaviour and perpetrators will be identified and dealt with accordingly." Will be they really be able to do this?

Wednesday, February 13, 2013

Back to normality?

Afcon 2013 is no more. Last night, South Africa’s Premier Soccer League restarted, but with a whimper as Mamelodi Sundowns and Kaizer Chiefs played to a dour 0-0 stalemate at Loftus Versfeld in Pretoria. With seven of Bafana’s regulars in Chiefs’ starting eleven, fatigue appeared to play a part in a slow, plodding performance with some very poor decision making. Sundowns were the stronger side for the first half but neither side created many clear-cut chances.

Reacquainting myself with old friends and new

The game did not match the anticipation of the fans, who were eagerly awaiting the resumption of league football. Fans were still streaming in as the second half commenced, a combination of hectic traffic jams between Jo’burg and Pretoria, and fans leaving it until the last minute to make the journey. Still, with Chiefs supporters outnumbering Sundowns by at least two to one, it didn’t seem like an away game, although with Chiefs’ nationwide support, no game is an away game. 

The "home" fans

It was my first PSL game since I left South Africa in 2009, and two things struck me. Firstly, either the fans have got richer or the clubs are fleecing the fans for even more. I already knew about the ticket price hikes; it cost R20 for most Chiefs games in 2009 but last night cost R40 (£2.80). The price of food and drink had also risen by R5-10 but given the increase in food prices generally, this too was unsurprising. Yet, so many Chiefs fans appear have smartphones and tablets. When I wrote my thesis, such displays of wealth were at these games were rare. Not any more (and who in their right mind takes an iPad to a football match?).  I’ve previously complained about the high price of merchandise but I was shocked to be told by one fan that the Chiefs’ training jersey allegedly costs the princely sum of R800 (£57)! Yet as this fan said, “they know we will still pay for it”. Being a football supporter in South Africa is becoming an increasingly exclusive pastime.

South African football may not be the best but the fans know how to get dressed up

Secondly, in many PSL games that I went to during 2008-9, I often found myself as the token white guy in the crowd. People would want to have their photo taken with me, call me umlungu (Zulu for white person, although it has negative connotations) or just stare at me. This still happened last night but I was far from the only one. The World Cup and Afcon 2013 may yet have a positive legacy in South Africa football.

Taking bread to matches signifies beating the opposition as their daily bread but I can't for the life of me think what the significance of this is...

Thursday, June 10, 2010

Waving the flag and the black market

It seem that all the media in South Africa is currently gushing about yesterday's Bafana bus parade in Sandton. Euphoria, unity/ united and sisonke (Zulu for togetherness I believe) were the words of choice, with my favourite phrase being "basked in the glory of a loving nation". Positively nauseating. It wasn't just in Sandton that the craziness was happening. Driving around Johannesburg between 12 and 2, Bafana fans seemed to be on every street corner (and in the middle of the roads), cheering, dancing and blowing their vuvuzelas in support of the national team. This event showed Johannesburg in a positive light; a place of celebration and carnival rather than the face of crime and poverty. But almost anyone can wear the national colours and wave the national flag. If this is all it takes currently to be a good South African, this national unity is a weak and fragile one. Once the World Cup is over and the flags are put away, what is left? Just a thought.

I never made it to Sandton as I got delayed but this turned out to be a stroke of luck as I gained a window into the black market of replica football shirts.  At a stall selling football merchandise, numerous people came up asking for Bafana shirts. It quickly became apparent that they were after the cheap, pirated copies from Thailand rather than the real thing (made in another south-east Asian country no doubt). Charging R400 each for what he had left, this infuriated one Afrikaans women who unleashed a torrent of abuse towards the stallkeeper (none of which I should print!). Afterwards he described to me how he was in fear of being raided by the police for pirated goods so he mostly kept authentic merchandise on display. However he knew how to source the copies, explaining that they had steadily risen in price because of the success of such raids. For all the success, these fakes are everywhere on the streets. Even some companies are buying these in bulk for their clients and many cannot tell the difference. The two policemen that came up to the stall just for a chat with the stallkeeper were oblivious to the fake Bafana shirts on display, even as they picked them up and considered buying them. Or maybe they did know and had come to an "arrangement"? I couldn't find out.

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